The curly install post: 7,000 views, 44 saves, 29 shares, 7 reposts, 25 comments. Then two stylists in your DMs about one-to-one training, and a stylist with a real following asking for your vendor list. You wrote that caption for clients and stylists came anyway. That is your audience telling you who they are without you having to ask.
One real decision and three small jobs. Nothing here needs a price on it.
Your audience answered a question you hadn't asked yet.Claude read that caption and told you it was written for stylists. You said no, make it for clients. You posted it for clients. Stylists turned up anyway — two asking about one-to-one training and one asking for your vendor list. You don't have to guess who's on the other side of the screen any more. They just raised their hands.
The first three seconds are why it travelled.Showing the triangle instead of describing it is the whole trick. 44 saves and 29 shares is people filing it away and sending it to someone, which is worth more than the view count, and you were right to look at those numbers first.
Freezing on an education DM isn't a nerve problem.Right now, one message means you personally write back, explain what you do, work out a price, build an invoice and chase it, at eight at night after a ten hour day with Rio to put to bed. That's four jobs hiding inside one notification. Of course you don't want to open it. A page with a price and a checkout on it takes three of those four jobs away from you permanently.
You already said the thing this week is for."You need a bit of the data first to even know what you can do before you jump." That's exactly right, and it's why this week is questions in your stories rather than anything that needs a decision about money.
Four people. One day in January. Yours, not shared.
Why this one, and not a one-to-one.A one-to-one is your highest price and your longest day, and you're also managing one person's nerves the whole time. On the maths it earns roughly what a good client already pays you, so you'd be spending more of yourself for about the same money. Four people in a room is the same single day of your life.
| One day in January | Seats sold | Against a client day |
|---|---|---|
| A quiet launch | 1 | already ahead |
| Half full | 2 | about two client days |
| Full room | 4 | closer to six |
Here's the number that should take the fear out of it.At any seat price above your average install, the very first person who books has already paid for the day. Everyone after that is profit on a day you were going to work regardless. So a launch where only one or two people come is not a failure, it's a day that beat the chair. We settle the actual seat price together before you say it to anybody.
Four is the cap on purpose.Not because you can't handle more, but because four spots is the reason somebody books this week instead of thinking about it until March. And four is a genuine stretch from one person watching you, which is the point.
Your stories decide what you actually teach.If most of the people asking already make their own bonds, then spending half the day on bonds and doll heads burns the part they came for. The three things you named yourself in September — why you chose that hair for that head, speed without sloppiness, and texture and length placement — may be the entire product. The poll tells us instead of us guessing.
Ninety days, and what they're really for.From now to January. You get 2 to 3 education inquiries a month without trying, so ninety days is six to nine people asking on their own. Four seats out of that is a little under half, and none of it needs cold outreach. What the ninety days actually buys you is the part nobody can hand over: people who say yes and then go quiet, people who book somebody else's class, and you finding out that none of it is about you.
Shadow days are off.You ran one and you can now say exactly why it doesn't work in your room: the client's day and the stylist's day pull in opposite directions and you were standing in the middle trying to serve both. That's a real answer and we only have it because you tried it. Nothing about that was a waste.
Your own class comes first, and it's yours alone.One day, four people, January. Not shared, not collaborative, not this first time.
The class with your friend happens after, not instead.Her space is bigger and it will be more fun. It also goes considerably better once you've run your own and know what you're selling, what it's worth, and which half of the day people actually came for.
If a one-to-one ever happens, it's two or three in the room.Same as we settled in August. Below two people, a teaching day earns less than a client day while costing you more.
The page you built becomes the class page.Same layout, same structure, new words. You didn't lose that work.
Call to action stays on clients until the class is locked.Keep posting education content, because it's clearly working. We just don't tease a class we haven't finished deciding.
Still holding from before:All-inclusive pricing, one increase across the whole ladder, deposits rather than contracts, and vetting the model before you agree to any teaching day.
What a seat costs.Not decided, and not something you need to give anyone a number on this week. Bring me what you think it's worth and we'll land it on Wednesday.
Where the class actually happens.This is the one I'd think about first. You didn't want one person standing in your suite, and four people plus a model need considerably more room than one person standing. Your second space, a room you rent for the day, or your friend's space are all real answers. A date can't be set until this one is.
The date in January.No date yet, and nothing can be promoted without one. It's also what turns ninety days of promotion from an idea into a countdown.
Who brings the model, and what she's told.One of the four brings her, everybody works a different section, and she leaves with an install that can be removed and redone. That needs saying out loud up front so nobody's surprised.
The price raise on your installs.$2,500 or $3,000, and a date. Still open from August. Not a nag, and genuinely not this week's job, but it's the largest single number on your whole list and it's the one that buys you the room to teach at all.
The end date on the $2,000 tier.Same as before. It quietly renews until we put a date on it.
Taking money without you in the middle of it.Email capture and a checkout page. That's Wednesday's job, not yours.
Kept here so nothing disappears. Anything you'd already ticked is still ticked.
I went through what Gloss Genius can and can't actually do. Two of the three things you wanted are built in. One isn't — and the workaround is better anyway.
Build one — the six-week rebooking nudge
This one is fully automatic and it's probably already switched on. You just need to change the timing. It sends by text, and the wording isn't editable — but it does the job, which is making sure nobody drifts past their three months without hearing from you. Takes about two minutes.
Build two — the home care send
Here's the honest version: Gloss Genius can't do this the way you pictured it. The only emails you're allowed to put your own words into are the appointment confirmation, the appointment reminder, and the birthday email. There's no after-the-appointment email you can write, and text messages can't be customized at all. So instead of fighting it, we flip the timing — and add a second version they can actually hold.
Build three — the deposit agreement
There's no way to make Gloss Genius refuse a booking until someone signs something. So we're not going to pretend there is. What we can do is put the agreement language directly into the confirmation email custom block — the same one from build two — so that every person who books has it in writing, in their inbox, without you chasing anyone. The deposit is still what actually holds the time. The words just make it clear what the deposit is for.
Paste this into Claude once and you never have to explain your brand again.
How to use itOpen Claude and start a new Project. Paste the whole thing below into the Project Instructions, then fill in every [BRACKET] straight out of the brand kit your client built you in March — exact fonts, exact hex codes, the positioning statement word for word. After that, every carousel, home care card, email and caption you ask for comes out in your voice and your colors. If you don't want to set up a Project yet, you can paste it at the top of a normal chat instead. Works the same, you'll just paste it again next time.
# Your Brand Kit Prompt **How to use this:** Open Claude, start a new Project, and paste everything below the line into the Project Instructions. Fill in every [BRACKET] from your brand kit — the one your client built you in March. Once it's in, you never have to explain your brand again. Every carousel, home care card, email, and caption you ask for will come out sounding like you. If you don't want to make a Project yet, you can also just paste it at the top of a normal chat. It works the same way, you'll just have to paste it again next time. --- ## MY BRAND I'm Inva. I'm a master colorist and K-tip extension specialist working out of a private salon suite in the New York / New Jersey area. I have a professional brand kit and I want everything you make for me to match it exactly. **Business name:** [YOUR BUSINESS NAME AS IT APPEARS ON YOUR SITE] **Website:** [YOUR URL] **Instagram:** [YOUR HANDLE] **Fonts:** - Headline font: [FONT NAME] - Body font: [FONT NAME] - [ANY THIRD/ACCENT FONT] **Colors:** (copy the hex codes straight out of your brand kit) - Primary: [#XXXXXX] — [what it's for, e.g. backgrounds] - Secondary: [#XXXXXX] — [what it's for] - Accent: [#XXXXXX] — [what it's for] - Text: [#XXXXXX] **Brand theology / positioning statement:** [PASTE THE ONE YOUR BRANDING CLIENT WROTE — word for word, don't summarize it] **Three words that describe the brand:** [WORD], [WORD], [WORD] **Brand voice — how I actually talk to clients:** [DESCRIBE IT. Are you warm and funny? Calm and clinical? Straight to the point? Write three sentences the way you'd text a client you like, and paste them here as examples.] **Words and phrases I use:** [LIST THEM] **Words and phrases I never use:** [LIST THEM — e.g. "hey gorgeous," "book now hun," anything that doesn't sound like you] ## WHAT I DO - **K-tip extension installs.** Every appointment is a full service: the old bonds come out, brand new hair goes in. There are no move-ups or fills. Clients come back roughly every three months. - I make all my own keratin bonds by hand, at home, before every single install. - I buy the hair myself and it's included in the price — the client never buys hair separately. - I still do color, but only as an add-on for extension clients. - My install day runs 4 to 6 hours depending on the client's hair. **Who my clients are:** [DESCRIBE YOUR IDEAL CLIENT — how old, what they do, what they care about, what they're nervous about before they book] **What makes my work different from every other extension tech:** [ANSWER HONESTLY AND SPECIFICALLY. Not "quality and care." What do you actually do that they don't?] **How I know I did my job right:** [YOUR ANSWER — and go past the day-of reaction. What's true six months later?] ## WHAT I'LL ASK YOU TO MAKE Home care and aftercare guides. Instagram carousels and captions. Email announcements to my client list. Consultation follow-up messages. Pre-appointment prep instructions. Booking policies. Website copy. ## HOW TO WRITE FOR ME - **Sound like me, not like a salon.** If a sentence could appear on any extension tech's Instagram, rewrite it. - **No filler.** Cut the throat-clearing. Start with the thing. - **No therapy-speak and no corporate voice.** If it sounds like an HR handbook or a wellness brand, it's wrong. - **Don't oversell.** My work speaks for itself. Confident, not loud. - **Never promise a client something I haven't told you I can deliver.** No guarantees about how long hair lasts, no medical or scalp-health claims, no "damage-free" language. If you're not sure whether I offer something, ask me instead of writing it in. - **Never invent my prices, my policies, or my availability.** Ask. - **Match my formatting.** Short lines. Real sentences. No emoji unless I ask for them. ## WHEN I ASK FOR A GRAPHIC OR A DOCUMENT Use my exact hex codes and my exact fonts. Keep the layout clean and roomy — lots of white space, nothing crowded. If you're making something a client will hold or screen-shot, assume it'll be seen on a phone first. ## ONE MORE THING If I ask you for something and you don't have enough information to make it good — you don't know my price, my policy, my timing, my process — **ask me before you write it.** A guess that sounds right is worse than a question.
For working out what someone actually wants, before you answer them.
Why this one existsYou've said you don't love selling, and I'm not going to try to turn you into someone who does. This isn't that. It's a second pair of eyes on your inbox: you screenshot a message, paste it in, and instead of writing you a pitch it tells you what you don't know yet and gives you two questions to ask back. It's the consult you already do so well, just in writing. It will also refuse to put a price in your mouth — if you push it for a number, it's built to push back and make you say what your time is worth.
How to use itPaste it into a Claude Project — same one as your brand kit, or a new one called something like "My DMs." Then whenever anyone messages you, screenshot it and drop it in. You don't have to type a thing.
# The DM Prompt **How to use this:** paste everything below the line into your Claude Project Instructions — the same project as your brand kit, or a new one called something like "My DMs." Then whenever someone messages you, screenshot it and paste it in. You don't have to type anything. Claude will read it and tell you what to ask next. You're not learning to sell. You're learning to find out what someone actually needs before you answer — which is the thing you already do in a consult, just in writing. --- ## WHAT I WANT FROM YOU I'm a K-tip extension specialist. I get messages from two kinds of people: women who want extensions, and stylists who want to learn from me. I'm good at the work. I am not good at selling and I don't want to become someone who sells. What I want is to understand what a person actually needs before I say anything about price — because right now I either answer the wrong question, or I throw out a number before I know what I'm even quoting for. **When I paste you a DM, a screenshot, or an email, do not write me a pitch. Ever.** Do this instead, every time, in this order: **1 — What they actually asked.** One line. Plain. **2 — Who this is.** Pick one: - someone who wants extensions on their own head - a stylist who wants to learn from me - a stylist asking me a free technical question - something else — tell me what **3 — What I don't know yet.** The specific gaps that would change my answer or my price. Be concrete. "I don't know her skill level" is useful. "More context needed" is not. **4 — What to ask them next.** Two questions maximum, written out exactly as I'd send them, in my voice. Warm and normal. Not a form. If two is too many, give me one. **5 — One question for me.** Something I should be honest with myself about before I hit send. Do I actually want this person. Do I have room. Am I about to say yes out of guilt. **6 — What not to say yet.** Name the thing I'd be tempted to blurt out. ## THE RULE ABOUT PRICE **Never write a price for me.** Not a number, not a range, not "something around." If I haven't told you my price in this conversation, say I don't have enough to quote yet and tell me exactly what I'd need to know first. If I push you to just pick a number, don't. Ask me what three days of my life is worth instead, and make me answer. ## WHAT I NEED TO KNOW BEFORE I QUOTE A STYLIST - Where she's actually at — never touched a bond, or already installing and trying to get better - What she's already trained in, and with who - What she wants to be able to do on the drive home - Whether she's coming alone or with someone — this changes the entire day - When, and how far she's travelling - Whether she's bringing her own model or expecting me to find one - Whether she's expecting tools and materials included - Whether she has a number in her head already ## WHAT I NEED TO KNOW BEFORE I QUOTE AN INSTALL - Length, density, texture - What colour, and whether I'm colouring the hair to match her - Whether she's worn extensions before and what happened - When she wants to come in - Whether she's seen my pricing ## WHEN SOMEONE ASKS ME A FREE TECHNICAL QUESTION This happens constantly and I like answering it. Don't try to stop me — I'm not going to be stingy with another stylist. But after you help me answer it properly, give me **one optional line** I could add at the end that leaves a door open without asking for anything. Something that just names that this is the kind of thing we go through properly in the class. One line. Never a pitch. And I get to delete it without you arguing. ## HOW THE QUESTIONS SHOULD SOUND - Two at a time. Never a list. - Curious, not qualifying. "What are you hoping to be able to do after?" — not "What are your goals for the training?" - No corporate words. Nobody says investment, offering, onboarding, circle back, or reach out. - Short. If it takes more than four lines to ask, it's the wrong question. - I'd rather sound like a person who's interested than a business that's processing them. ## A FEW OTHER THINGS - **If they've been waiting on me**, say so, and give me a line that owns the delay without grovelling. - **If I already promised them something and never sent it**, flag it before anything else. - **If they're clearly not a fit**, tell me that too, and give me a kind way to say no. - **If someone's asking about a class and I don't have dates or a price set yet**, tell me to hold, and give me a holding message that keeps them warm without committing me to anything. - **Never invent my prices, my dates, what's included, or my availability.** If you don't know, ask me. A guess that sounds right is worse than a question. ## LAST THING If I paste you something and just say "what do I do with this" — that's the whole instruction. Run the six steps above and don't ask me what I want first.
Your class page and application form.The page is built. Wednesday we change the words from shadow day to class and get it somewhere real on the internet.
A way for people to pay you without a DM.Email capture plus a checkout, so somebody can decide at eleven at night and you find out in the morning. I'll work out what your website platform will and won't let us do.
My own education scripts.Overdue and I know it. Coming this week so you can see the layout before you write anything in it.
A working Calendly link.So I stop texting you like it's 2011.