From Our Call

Your average ticket is $2,426, and the whole thing checks out.47 people, four visits a year, at $2,426 comes to $456,000 a year — about $38,000 a month. That's exactly what you've been depositing. Nothing is missing and nothing is hiding. This is just your business, finally written down.

Half your book already left $2,000 behind.Twenty-four of your forty-seven clients are paying $2,500 or more, and ten of them are at $3,000–$3,500. Every time you've raised a price, people have stayed. You keep proving this and then not believing it.

And you had a feeling about the $2,000s.Your words: "I'm getting to that point of how I did when I was doing $1,500 as my lowest, where I'm like, oh, the $2,000 just isn't it." You said that before you saw any of my math. Trust that instinct — it's been right every previous time.

Moving 23 people from $2,000 to $2,500 is worth $46,000 a year.That's the gentle version, and it's not nothing. Going to $3,000 across the board is worth $120,000 a year and gets you to $48,000 a month without teaching a single class or taking a single new client.

You don't have to decide between them yet.But notice: the $500 jump and the $1,000 jump land on the same 23 people and cost you the same conversation. The nerves are identical. Only the number on the other side is different.

Start from what those three days already earn.Three install days at your current average is about $7,300 in, roughly $5,800 after hair. That's not a target, that's the floor. Any class that nets less than that is a class you paid to teach.

Read the top row again.One student at $6,000, over three days, pays you slightly less than if you'd just booked three clients. All the prep, the booklet, the models, the hair, the teaching — for a small loss. That's not a reason to skip the class. It's the reason your minimum is two people, and you got there on your own before I said it.

What you already know about how to run it.You taught for Esther at $5,000 a head with seven to ten people at your table, and you hated the pace because you couldn't slow down for someone who needed it. So you already know your format: small, intimate, nobody left behind. Three to four people, maximum. That's not a compromise, that's the product.

One number I don't have yet.What your tools and materials actually cost per student — you've bought their tools before. Bring me that and the table above gets exact instead of close.

No one-on-one classes.Two students minimum, three or four ideal. Your words: "I don't think I want to do just one-on-one, it's not worth the money — I'd rather just do a client." Correct, and the math backs you.

She doesn't get a price until we've built the plan.You already sent her the day-by-day draft and she said it sounds amazing, so the interest is real and it'll keep. The voice memo comes first, then the number.

She brings her own model.You said it and I agree — sourcing models is not part of what she's buying.

Your content shifts toward education.Roughly two-thirds education, one-third client work, mixed together. You've already noticed that the education posts bring stylists — that's the audience that buys a class.

Still holding: all-inclusive pricing, one increase across the ladder, deposits over contracts.Nothing from last week changed.

$2,500 or $3,000, and when.Yours to pick. We'll set the date once you pick the number.

The part that doesn't fit yet — and we should look at it straight.47 clients coming every three months needs about 16 appointments a month, which is closer to four days a week than three. A true three-day week holds around 39 clients. So a three-day week, a full book, and two classes a month can't all be true at once. That's not bad news — it just means the raise isn't optional, it's the thing that buys you the room.

How many classes a month is realistic.One class of three, plus ten client days, gets you to $48,000 a month at $3,000 installs. Two classes of three gets you to $57,000. The question isn't the math, it's whether you can fill them — which is exactly what those DM screenshots are going to tell us.

Open enrollment or one-off.You floated announcing dates and capping it at three or four, the way Kristen Marie does. I like it. Let's see who's in your DMs first.

Still open from last week:The $2,000 tier still has no end date on it. The 300 dead color records are still clogging Gloss Genius. And I still don't have your inquiry count — how many new people reached out over three months and how many booked. That one tells us how much room you have to lose anybody at all.

01 · The three days, out loud and in order.This is the one that matters. Don't summarize — narrate. Day one, first thing in the morning, what happens. Then what. The drawing card, the keratin, how much, the color, the bleach, the mixing. Then bonds — and don't say "then we make bonds," say what your hands do. Ten or fifteen minutes minimum. Backtrack whenever you want, I'll sort it.

02 · What you actually loved about this week.You were off Sunday, Monday and Tuesday and you said it felt amazing. You also kept your son home and had a day with him that wasn't squeezed around a client. Tell me what was different — not "I had time," but what it actually felt like to not be running.

03 · What you want a student to walk out being able to do.Not everything you know — you said it yourself, there's only so much a brain holds and more just makes overwhelm. If she leaves after three days and can do exactly one thing well, what's the one thing?

Build one — the six-week rebooking nudge

This one is fully automatic and it's probably already switched on. You just need to change the timing. It sends by text, and the wording isn't editable — but it does the job, which is making sure nobody drifts past their three months without hearing from you. Takes about two minutes.

1. On your laptop: go to Settings › Business › Client Notifications
2. Find Rebooking Notification. It's turned on by default, so it may already be running on its standard timing.
3. Use the timing dropdown underneath it and choose 6 weeks after the client's last appointment. It'll let you pick anywhere from 1 to 12.
4. Click Done.
5. On your phone instead: Features › Settings › Client Notifications › Rebooking Notification › Customize Timing, tap the pencil, type 6, tap Done.

Build two — the home care send

Here's the honest version: Gloss Genius can't do this the way you pictured it. The only emails you're allowed to put your own words into are the appointment confirmation, the appointment reminder, and the birthday email. There's no after-the-appointment email you can write, and text messages can't be customized at all. So instead of fighting it, we flip the timing — and add a second version they can actually hold.

1. Put your prep notes into the confirmation email. Go to Settings › Business › Client Notifications, click Confirmations, then Insert Custom Email Language. Anything you type lands at the bottom of the appointment details. This is where "here's how to show up" lives.
2. Do the same on Reminders — same menu, click Reminders instead. Different moment, so it can be a shorter version.
3. Set the timing so it's useful. Same screen — you can run up to three sends each for confirmations and reminders, choosing from 48 hours, 72 hours, 5 days, 1 week, 2 weeks, or a custom number of hours.
4. For actual aftercare, use the gift bag you're already giving them. A branded card with a QR code on it, dropped in with the brushes and the tote. It costs you nothing per client after the first print run, it's in their hand when they get home, and it doesn't sit unread in an inbox. This is the one I'd actually build.

Build three — the deposit agreement

There's no way to make Gloss Genius refuse a booking until someone signs something. So we're not going to pretend there is. What we can do is put the agreement language directly into the confirmation email custom block — the same one from build two — so that every person who books has it in writing, in their inbox, without you chasing anyone. The deposit is still what actually holds the time. The words just make it clear what the deposit is for.

How to use itOpen Claude and start a new Project. Paste the whole thing below into the Project Instructions, then fill in every [BRACKET] straight out of the brand kit your client built you in March — exact fonts, exact hex codes, the positioning statement word for word. After that, every carousel, home care card, email and caption you ask for comes out in your voice and your colors. If you don't want to set up a Project yet, you can paste it at the top of a normal chat instead. Works the same, you'll just paste it again next time.

# Your Brand Kit Prompt

**How to use this:** Open Claude, start a new Project, and paste everything below the line into the Project Instructions. Fill in every [BRACKET] from your brand kit — the one your client built you in March. Once it's in, you never have to explain your brand again. Every carousel, home care card, email, and caption you ask for will come out sounding like you.

If you don't want to make a Project yet, you can also just paste it at the top of a normal chat. It works the same way, you'll just have to paste it again next time.

---

## MY BRAND

I'm Inva. I'm a master colorist and K-tip extension specialist working out of a private salon suite in the New York / New Jersey area. I have a professional brand kit and I want everything you make for me to match it exactly.

**Business name:** [YOUR BUSINESS NAME AS IT APPEARS ON YOUR SITE]
**Website:** [YOUR URL]
**Instagram:** [YOUR HANDLE]

**Fonts:**
- Headline font: [FONT NAME]
- Body font: [FONT NAME]
- [ANY THIRD/ACCENT FONT]

**Colors:** (copy the hex codes straight out of your brand kit)
- Primary: [#XXXXXX] — [what it's for, e.g. backgrounds]
- Secondary: [#XXXXXX] — [what it's for]
- Accent: [#XXXXXX] — [what it's for]
- Text: [#XXXXXX]

**Brand theology / positioning statement:** [PASTE THE ONE YOUR BRANDING CLIENT WROTE — word for word, don't summarize it]

**Three words that describe the brand:** [WORD], [WORD], [WORD]

**Brand voice — how I actually talk to clients:** [DESCRIBE IT. Are you warm and funny? Calm and clinical? Straight to the point? Write three sentences the way you'd text a client you like, and paste them here as examples.]

**Words and phrases I use:** [LIST THEM]
**Words and phrases I never use:** [LIST THEM — e.g. "hey gorgeous," "book now hun," anything that doesn't sound like you]

## WHAT I DO

- **K-tip extension installs.** Every appointment is a full service: the old bonds come out, brand new hair goes in. There are no move-ups or fills. Clients come back roughly every three months.
- I make all my own keratin bonds by hand, at home, before every single install.
- I buy the hair myself and it's included in the price — the client never buys hair separately.
- I still do color, but only as an add-on for extension clients.
- My install day runs 4 to 6 hours depending on the client's hair.

**Who my clients are:** [DESCRIBE YOUR IDEAL CLIENT — how old, what they do, what they care about, what they're nervous about before they book]

**What makes my work different from every other extension tech:** [ANSWER HONESTLY AND SPECIFICALLY. Not "quality and care." What do you actually do that they don't?]

**How I know I did my job right:** [YOUR ANSWER — and go past the day-of reaction. What's true six months later?]

## WHAT I'LL ASK YOU TO MAKE

Home care and aftercare guides. Instagram carousels and captions. Email announcements to my client list. Consultation follow-up messages. Pre-appointment prep instructions. Booking policies. Website copy.

## HOW TO WRITE FOR ME

- **Sound like me, not like a salon.** If a sentence could appear on any extension tech's Instagram, rewrite it.
- **No filler.** Cut the throat-clearing. Start with the thing.
- **No therapy-speak and no corporate voice.** If it sounds like an HR handbook or a wellness brand, it's wrong.
- **Don't oversell.** My work speaks for itself. Confident, not loud.
- **Never promise a client something I haven't told you I can deliver.** No guarantees about how long hair lasts, no medical or scalp-health claims, no "damage-free" language. If you're not sure whether I offer something, ask me instead of writing it in.
- **Never invent my prices, my policies, or my availability.** Ask.
- **Match my formatting.** Short lines. Real sentences. No emoji unless I ask for them.

## WHEN I ASK FOR A GRAPHIC OR A DOCUMENT

Use my exact hex codes and my exact fonts. Keep the layout clean and roomy — lots of white space, nothing crowded. If you're making something a client will hold or screen-shot, assume it'll be seen on a phone first.

## ONE MORE THING

If I ask you for something and you don't have enough information to make it good — you don't know my price, my policy, my timing, my process — **ask me before you write it.** A guess that sounds right is worse than a question.

The full $600K pricing breakdown.Every scenario with the math showing, so you can argue with it. Before Wednesday.

A working Calendly link.So I stop texting you like it's 2011.